Cunning Sales Management

When sales targets are set and agreed upon by senior management and the sales staff, it should remain as what has been agreed.
The problem is when someone or a number of sales people achieve a high level above their sales targets, most senior management will immediately change the target requirements or criteria.
They do this with the intention of always placing the carrot a little further away from the reach of the poor RMs. All with the intention of making the sales people work even harder while they enjoy the benefits of a good-looking profit & loss statement, with revenues high and expenses kept to a minimum.
Big bonuses and promotional prospects are bright when they play the right game.